Incipio NGP Soft Shell Case for iPad 3

Pros: 1) The fit of this product is perfect. It is flexible enough to get a snug fit around the iPad but it's not so rigid that it's hard to take off. 2) The cut-outs line up very well with the buttons, camera, and speaker. The covers for the sleep/power button and the volume buttons do not make them difficult to press them. 3) The feel of the material in my hand is great. The problem with Apple products is that I fear they will slip out of my hands since their surfaces are so smooth. This case isn't tacky or sticky, but it provides a very subtle grip for me. Cons: 1) The color is definitely not what's shown in the photo. It definitely looks more purple in the photos, and it doesn't even look like the color name for the product- translucent pink. It's more of a raspberry red than pink. The item is translucent, though. Summary: If you are looking for something that is more purple than red, this is not it. Other than this, it's a fine item and serves its purpose.