It does not belong to the world of television, but it belongs to the world we live in. Blurring the line between design and technology, Samsung introduces The Serif. The Serif challenges the way we view technology and its interaction with the space around it. DISCLAIMERS: *QLED televisions can produce 100% Color Volume in the DCI P3 color space, the format for most cinema screens and HDR movies for television.**Background feature accuracy may vary based on TV location and is dependent on wall designs, patterns and/or colors. SmartThings app on a mobile device (Android, iOS) is required for some functionality. App features may be limited at launch; please continue to check for updates.

• THE SERIF DESIGN: This unique collaboration between Samsung and the award winning Paris-based design duo Ronan and Erwan Bouroullec blends design and technology into a simple, functional solution for connecting with what we enjoy most in life and with the people who matter.
• 100% COLOR VOLUME WITH QUANTUM DOT: Quantum Dots produce over a billion shades of color that stay true to life, even in bright scenes.*
• NFC ON TV: Experience the one-touch sound mirroring between your compatible Android mobile device and The Serif to listen to your favorite music.
• THE SERIF AMBIENT MODE+: Elevates your space by turning a blank screen into décor, artwork, pictures or other visuals. Comes with the Bouroullec palette, available only on The Serif.**
• QUANTUM PROCESSOR 4K: This powerful processor uses deep learning AI to transform everything you watch into stunning 4K.
• ALEXA BUILT-IN: Voice control your TV and your day, hands-free. Just ask Alexa to change the channel, search for movies, play music, control smart home devices, get sports updates and more.

Shipping Note: Shipping to Alaska, Hawaii, P.O. Boxes, and APO addresses is not available for this item

Warranty: 90 Day Samsung Warranty