Normally when you tell someone "It's all about me," they might not react too kindly to that statement, but that's not because you're being selfish, it's because you didn't say "It's all about MEElectronics," which is what it's really all about.
MEElectronics official site

Ends on August 16 at 9AM CT

About MEElectronics

The year: 2005. Everybody was running around with an MP3 player. But for a hardy band of Californians, merely owning MP3 players wasn't good enough. They wanted to create their own, and MEElectronics was born. A few years later, they shifted their focus to making the kind of headphones they would want to wear - and judging by their growing reputation, the kind their customers would love to wear, too.
MEElectronics official site