Nikon 1 J1 10.1MP Digital Camera with 10-30mm & 30-110mm 1 NIKKOR VR Lenses - Your Choice of Color

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Mayor Watching

You might want a wide-angle lens in Toronto 

What are you waiting for? Grab a new camera and get on board with North America's hottest new craze: Mayor Watching. 

New to Mayor Watching? Here's how it works: Wait outside the home or office of your local mayor, wait for him or her to arrive, and feverishly snap photos and videos of everything they do. Then share your collection online with your Mayor Watching friends! 

Most of the fun with Mayor Watching comes with the act itself: Finding the perfect hiding spot so you don't spook your mayor, using the correct lens (which can be easily swapped out on this Nike 1 J1), and capturing the majestically municipal scene for posterity. 

However, the intrepid Mayor Watching might occasionally stumble upon a mayor behaving in an unusual or surprising way. This is the hobbyist's one true joy, as it offers a glimpse into the pulsating mass of chaos that festers within us all. 

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For your very mobile lifestyle comes a completely new imaging system with freedom to create and express as never before. Highly compact and portable, the Nikon 1 J1 goes everywhere you go. Moments from your amazing world are captured using a highly responsive autofocus and super fast shooting speed. In one touch you can work in Full HD (1080p) movie record mode. A camera so versatile you can even snap photos while recording movies. Unleash your creativity with Nikon 1—offering a balance of high performance, advanced features, portability and a newly designed interchangeable lens system. Infuse your world with photos from every moment and connect as never before.

Innovation in technology and design
Today, all it takes is a single imaging device to capture and share every moment of an incredible and connected life. Nikon brings an evolution in imaging technology, starting with a newly developed Nikon CX-format super high-speed AF CMOS sensor that powers every capture. Ensure image precision through the new, compact interchangeable lens system featuring image stabilization (VR) and superior fast and quiet autofocus motors built on the NIKKOR heritage of optical excellence.

Capture all the action
Not a moment is missed with a camera that keeps up with you! Always on the go, you know moments worth sharing can happen all the time. Don’t let your creativity be hindered by slow focus speed; Nikon 1 J1 delivers an amazing 10fps speed in autofocus mode. Grab every turn of the swimmer as he leaps from the high dive and glides into the water below. Even fast moving action like this is rendered with amazing clarity—thanks to an incredible 73 point AF array continuously working to ensure everything is sharp and clear.

Motion Snapshot brings photos to life
Certain snapshots from life evoke emotions that just cannot be retold with merely a photograph. Remember the feelings you had while watching a wave crash to the shore or fireworks exploding overhead? Make those moments come alive in a single click using Motion Snapshot. Reveal the essence that can’t be captured in a single photo.

Simultaneously capture Full HD (1080p) movies and photos
There will be moments when you’re recording a great movie and an opportunity to grab an amazing photo comes along. Capture both at the same time! Start your movie recording with a touch of a button. See that great still? Hit the shutter even during record mode. Autofocus keeps everything sharp, working double duty to simultaneously capture both movies and photos. Infuse even more personality into multimedia creations by adding slow motion. For times when photos alone are not enough, family and friends will appreciate your expressions brought to life.

Let the camera do the work with Smart Photo Selector
For all the times you wished your camera could capture those great spontaneous moments while they unfolded in front of you, there is Nikon 1. Have too many blurry or poorly lit photos? Or how many photos do you have where someone’s eyes were shut? With a single touch using Smart Photo Selector there are no more imperfect photos. Get the best of what you see. Engage in the moment while you let the camera do the work for you.

Compact, light, high performance optics
Expand creativity and select from a range of lens options, including one designed specifically for movie filming. Engineered for fast and easy swap-out, stay photo-ready all the time. Compactness brings portability, whether using the single focal length 10mm (not included) or the 30-110mm telephoto. 1 NIKKOR lenses feature vibration reduction (VR) to keep photos sharp, extending a heritage of precision symbolized by durability, superior image quality and optical excellence.

EXPEED 3 processor
EXPEED 3 marks the culmination of years of dedication to advancing digital imaging technologies. At the heart of Nikon 1 is EXPEED 3, with dual image processors, to deliver outstanding system performance, high-speed processing, state-of-the-art phase detection autofocus and the fastest data transfer rates. Witness outstanding image quality, tone reproduction and advanced autofocus at unprecedented speeds.

Low light
An advanced, innovative Nikon super high-speed AF CMOS imaging sensor, wide ISO range and option to select the best lens for the job give you even more control over the light. Produce amazing photos in all those moody environments. Tap only ambient light and open the most artistic doors to photographing on the dance floor, nabbing dramatic sunsets and candlelit moments.

LCD monitor
Check your creativity: frame and share your creations on the large and sharp three-inch LCD color display. An ultra-high resolution screen featuring 460k-dots shows every detail to precision. An anti-glare coating renders easy viewing of photos and HD movies, even outdoors.

Intuitive simplicity
Easy access to advanced features are hallmarks of the Nikon 1 system. From the ultra intuitive command and features buttons, easy-to-understand menu and fast mount lens, you’ll be expressing your thoughts and visions as never before. Even advanced features for photos and movies can be created with one-click ease.

1 NIKKOR VR 10-30mm f/3.5-5.6 Lens:

  • Compact and lightweight with 3x standard zoom lens to cover practical focal length
  • Retractable Lens Mechanism increases portability
  • Design elements, colors, and materials are carefully chosen for the camera body design
  • Vibration Reduction (VR) enables sharper pictures when shooting telephoto subjects, dimly lit scenes and other handheld situations
  • Minimum focus distance of 20cm from focal plane at all zoom positions
  • Three aspherical lens elements

1 NIKKOR VR 30-110mm f/3.8-5.6 Lens:

  • Telephoto zoom lens with superior portability, to expand your shooting opportunity
  • Retractable Lens Mechanism brought compact and lightweight
  • Design elements, colors, and materials are carefully chosen for the camera body design
  • Vibration Reduction (VR) enables sharper pictures when shooting telephoto subjects, dimly lit scenes and other handheld situations
  • Two ED (Extra-low Dispersion) glass elements


Shipping Note: Eligible for shipping to all 50 states

Warranty: 90 Day Nikon


Type of camera: Digital camera with interchangeable lenses
Lens mount: Nikon 1 mount
Effective angle of view: Approx 2.7 x lens focal length (35 mm format equivalent); Nikon CX format
Effective Pixels:
Effective pixels: 10.1 million
Image Sensor:
Image sensor: 13.2 mm x 8.8 mm CMOS sensor
Dust-reduction system: Dust shield glass
Image size (pixels):

Still images (still image and Smart Photo Selector modes,aspect ratio 3 : 2)

  • 3,872 x 2,592
  • 2,896 x 1,944
  • 1,936 x 1,296

Still images (movie mode, aspect ratio 16 : 9)

  • 3,840 x 2,160 (1080/60i)
  • 1,920 x 1,080 (1080/30p)
  • 1,280 x 720 (720/60p)

Still images (Motion Snapshot mode, aspect ratio 16 : 9)

  • 3,840 x 2,160
File format:
  • NEF (RAW): 12-bit, compressed
  • JPEG: JPEG-Baseline compliant with fine (approx.1 : 4), normal (approx. 1 : 8), or basic (approx. 1 : 16)compression
  • NEF (RAW) + JPEG: Single photograph recorded in both NEF (RAW) and JPEG formats
Picture Control system: Standard, Neutral, Vivid, Monochrome, Portrait, Landscape; selected Picture Control can be modified; storage for custom Picture Controls
Media: SD (Secure Digital), SDHC, and SDXC memory cards
File system: DCF (Design Rule for Camera File System) 2.0, DPOF (Digital Print Order Format), Exif (Exchangeable Image File Format for Digital Still Cameras) 2.3, PictBridge
Shooting Modes:
Shooting modes: still imagestill image (3 : 2), Smart Photo SelectoSmart Photo Selector (3 : 2),
moviemovie (HD 16 : 9, slow motion 8 : 3), Motion SnapshotMotion Snapshot (16 : 9)
Compatible Lenses:
Compatible lenses: 1 NIKKOR lenses for 1 mount
Type: Electronic shutter
Speed: 1/16,000-30s in steps of 1/3 EV;Bulb; Time(requires optional ML-L3 remote control)
Flash sync speed: Synchronizes with shutter at X=1/60s or slower
  • Single frame, continuous, Electronic (Hi)
  • Self-timer, delayed remote, quick-response remote, interval timer shooting
Frame advance rate:
  • Electronic (Hi): Approx. 10, 30, or 60 fps
  • Other modes: Up to 5 fps (single AF or manual focus, S Shutter-priority auto or M Manual exposure mode, shutter speed 1/250s or faster, and other settings at default values)
Self-timer: 2s, 5s, 10s
Remote control modes: Delayed remote (2s); quick-response remote
Metering: TTL metering using image sensor
Metering method:
  • Matrix
  • Center-weighted : Meters 4.5 mm circle in center of frame
  • Spot : Meters 2 mm circle centered on selected focus area
Mode: Programmed auto with flexible program; shutter priority auto; aperture-priority auto; manual; scene auto selector
Exposure compensation: -3 - +3 EV in increments of 1/3 EV
Exposure lock: Luminosity locked at metered value with A (AE-L/AF-L) button
ISO sensitivity:
(Recommended Exposure Index)
ISO 100 - 3200 in steps of 1 EV. Can also be set to approx. 1 EV (ISO 6400 equivalent ) above ISO 3200 ; auto ISO sensitivity control (ISO 100-3200, 100-800, 100-400 ) available
Active D-Lighting: On, Off
Autofocus: Hybrid autofocus (phase detection /contrast detect AF); AF-assist illuminator
Lens servo:
  • Autofocus (AF): Single AF (AF-S); continuous AF (AF-C); auto AF-S/AF-C selection (AF-A); fulltime AF (AF-F)
  • Manual focus (MF)
AF-area mode: Single-point, auto-area, subject tracking
Focus area:
  • Single-point AF: 135 focus areas
  • Auto-area AF: 41 focus areas
Focus lock: Focus can be locked by pressing shutter-release button halfway (single AF) or by pressing A (AE-L/AF-L) button
Face-priority AF: On, Off
Built-in flash: Raised by sliding flash pop-up control
Guide Number(GN): Approx 5/16(m/ft, ISO100, 20°C/68°F)
Control: i-TTL flash control using image sensor available
Flash mode: Fill flash, slow sync, red-eye reduction, slow syncwith red-eye reduction, rear curtain sync, rear curtain with slow sync
Flash compensation: -3 - +1 EV in increments of 1/3 EV
Flash-ready indicator: Lights when built-in flash unit is fully charged
White Balance:
White balance: Auto, incandescent, fluorescent, direct sunlight, flash, cloudy, shade, preset manual, all except preset manual with fine tuning
Metering: TTL metering using image sensor
Metering method:
  • Matrix
  • Center-weighted: Meters 4.5mm circle in center of frame
  • Spot : Meters 2mm circle centered on selected focus area
Frame size(pixels)
/recording rate:

HD movies

  • 1,920 x 1,080/60i (59.94 fields/s *)
  • 1,920 x 1,080/30p (29.97 fps)
  • 1,280 x 720/60p (59.94 fps)

Slow-motion movies

  • 640 x 240/400 fps (plays at 30p/29.97 fps)
  • 320 x 120/1,200 fps (plays at 30p/29.97 fps)

Motion Snapshot

  • 1,920 x 1,080/60p(59.94fps)(plays at 24p/23.976fps)

* Sensor output is about 60fps

Maximum recording time: 1080/60i(20 minutes),1080/30p(20 minutes),720/60p(29 minutes)
File format: MOV
Video compression: H.264/MPEG-4 Advanced Video Coding
Audio recording format: AAC
Audio recording device: Built-in stereo microphone; sensitivity adjustable
Monitor: 3-inches, approx 460k-dot, TFT LCD with brightness adjustment
Playback function: Full-frame and thumbnail (4, 9, or 72 images or calendar) playback with playback zoom, movie playback, slide show, histogram display, auto image rotation, and rating option
USB: Hi-Speed USB
HDMI output: Type C mini-pin HDMI connector
Supported Languages:
Supported languages: Arabic, Chinese (Simplified and Traditional),Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish,Thai, Turkish, Ukrainian
Power Source:
Battery: One rechargeable Li-ion EN-EL 20 battery
AC adapter: EH-5b AC adapter; requires EP-5C power connector (not included)
Tripod Socket:
Tripod socket: 1/4-inches (ISO 1222)
Dimensions: Approx 4.2"(W) x 2.4"(H) x 1.2"(D) excluding projections
Weight: Approx 9.8 oz with battery and memory card but without body cap
Approx 8.3 oz camera body only
Operating Environment:
Temperature: 0-40 °C/+32-104 °F
Humidity: Less than 85% (no condensation)
Battery Life:
Still images: Approx. 230
Movies: Approx. 70 minutes of HD footage at 1080/60i
1 NIKKOR VR 10-30mm f/3.5-5.6 Lens:
Lens name: 1 NIKKOR VR 10-30mm f/3.5-5.6
Lens construction: (groups/elements) 9/12
Angle of view: 77° to 29°40'
Number of diaphragm: 7 (rounded diaphragm opening)
Minimum f-stop: 16
Minimum focus distance: 0.7 feet
from focal plane at all zoom positions
Maximum reproduction ratio:
(35mm equivalent ratio)
Weight: Approx 4.1 oz
Diameter x length: Approx 2.26" x 1.65"
(distance from camera lens mount flange when lens is retracted)
Filter-attachment size: 40.5mm
Lens cap type: Snap-on
1 NIKKOR VR 30-110mm f/3.8-5.6 Lens:
Lens name: 1 NIKKOR VR 30-110mm f/3.8-5.6
Lens construction: (groups/elements) 12/18
Angle of view: 29°40' to 8°20'
Number of diaphragm: 7 (rounded diaphragm opening)
Minimum f-stop: 16
Minimum focus distance: 3.3feet
from focal plane at all zoom positions
Maximum reproduction ratio:
(35mm equivalent ratio)
Weight: Approx 6.3oz
Diameter x length: Approx 2.36" x 2.4"
(distance from camera lens mount flange when lens is retracted)
Filter-attachment size: 40.5mm
Lens cap type: Snap-on
Lens hood: HB-N103 (supplied)


In the box:

  • Nikon 1 J1 10.1MP Digital Camera
  • 1 NIKKOR VR 10-30mm f/3.5-5.6 Lens
  • 1 NIKKOR VR 30-110mm f/3.8-5.6 Lens
  • Rechargeable Li-ion Battery
  • Battery Charger
  • USB Cable
  • Strap
  • Body Cap
  • Lens Hood (for 30-110mm lens)
  • ViewNX 2/Short Movie Creator CD

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Nikon 1 J1 Digital Camera with 2 Lenses
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