Ah, what to think, what to think. There is absolutely no existing footprint for this brand beyond their generic website (the same headphones are also available on the mothership but have zero reviews).
The only name on the product website calls himself the "design guru" but a bit of investigation reveals that the kind of design he is talking about is package (that is, the boxes stuff comes in) design rather than anything to do with audio products.
So, what we appear to have here is a burn-off of stock from a hustler's failed attempt at building a hip brand name based on slickly-packaged OEM'd and ODM'd products. (That hideous headphone/speaker thing gives the OEM pedigree away I think).
As to sound and build quality, well, as appropriate for Woot it's going to be a crapshoot. All indications are that these are all hat and no cattle, but they might make for an impressive gift for the undiscerning.